Digital Marketing Case Studies That Show Real Results
Regional Hospital
Challenge:
A regional hospital launched advanced cardiac services but had low visibility, no SEO or campaigns, and was operating at just 40% capacity after six months.
What We Did:
- Built cardiac service landing pages
- Implemented SEO for cardiac procedures
- Ran referral outreach and email campaigns
- Launched compliant Google Ads
- Created patient education content
Boutique Fitness Studio
Challenge:
The studio faced inconsistent member growth, weak online presence, and no paid campaigns, leading to low visibility and frequent dips below breakeven.
What We Did:
- Optimised Google Business Profile
- Implemented local SEO for fitness keywords
- Built a trial landing page with email follow-ups
- Launched seasonal Meta ad campaigns
- Created Instagram content and referral programme
Commercial Construction Contractor
Challenge:
The contractor had low online visibility, no project-focused content, and relied on a limited network, restricting growth and new business opportunities.
What We Did:
- Rebuilt website with commercial positioning and case studies
- Created service-specific landing pages
- Launched Google Ads for high-intent keywords
- Ran LinkedIn campaigns targeting developers
- Set up lead tracking for enquiries
Personal Injury Law Firm
Challenge:
The firm spent heavily on Google Ads without proper structure or tracking, leading to irrelevant leads, high costs, and inefficient intake processes.
What We Did:
- Rebuilt Google Ads by case type
- Created high-converting landing pages
- Implemented call tracking and CRM integration
- Added automated SMS follow-ups
- Launched local SEO for key keywords
Regional University
Challenge:
The university struggled to fill new MBA and data analytics programmes due to broad marketing and a lack of programme-specific targeting.
What We Did:
- Built dedicated programme microsites with SEO
- Launched targeted Google Ads campaigns
- Ran LinkedIn ads for working professionals
- Promoted virtual info sessions
- Created a 16-week email nurture sequence
DTC Skincare Brand
Challenge:
The brand relied on Meta ads with rising CAC, weak attribution post-iOS changes, low organic traffic, and an underutilised email list.
What We Did:
- Built a full Klaviyo email and SMS automation
- Launched SEO for product and ingredient searches
- Restructured Meta ads with CPA-focused testing
- Implemented first-party tracking and subscriptions
- Optimised landing pages to improve conversion rates
Commercial Plumbing Contractor
Challenge:
The company relied on referrals with no digital presence, leading to a declining pipeline, no visibility, and zero online credibility among commercial clients.
What We Did:
- Built a commercial-focused website with service pages
- Created a project portfolio
- Launched LinkedIn outreach campaigns
- Ran Google Ads with B2B landing pages
- Developed industry-focused content
Residential HVAC Company
Challenge:
The company relied on generic ads with no landing pages or local SEO, leading to low conversions and inconsistent off-season revenue.
What We Did:
- Built service-specific landing pages and rebuilt Google Ads
- Launched local SEO across 12 zip codes
- Created seasonal HVAC campaigns
- Implemented SMS-based review system
- Optimised website CTAs and call tracking