Digital Marketing for E-commerce
A Good Product and a Live Store Are Not Enough to Build a Sustainable E-commerce Business
Here is what e-commerce founders and marketing leads tell us before they work with us:
- “ We get traffic, but our conversion rate is stuck below 2%, and we do not know what is causing it.”
- “Our Meta ROAS has been declining for six months, and we are not sure whether to scale, pause, or pivot the channel entirely.”
- “We are almost entirely dependent on paid ads. When we turn them off, revenue drops to almost nothing.”
- “We have a growing email list, but we only send promotional campaigns. We know we are leaving revenue on the table.”
- “Black Friday is our biggest month, but we spend the rest of the year trying to recover from the discounting hangover.”
Our Digital Marketing Services for E-commerce Brands
E-commerce SEO
We improve organic visibility through technical SEO, product optimisation, and content, attracting high-intent shoppers and driving consistent search traffic.
Paid Advertising (PPC)
We manage campaigns across Google and Meta, optimising targeting, creatives, and bids to improve acquisition efficiency and maximise revenue.
Website Design & E-commerce UX
We design fast, user-friendly stores that guide visitors from product discovery to checkout, improving experience and increasing overall conversion rates.
Lead Generation Systems
We build capture systems with pop-ups, landing pages, and retargeting flows to convert visitors into leads and future customers.
Conversion Rate Optimisation (CRO)
We analyse user behaviour and run structured tests to improve product pages, cart flow, and checkout experience, increasing revenue from your existing traffic.
Email & SMS Marketing
We set up automated flows and targeted campaigns that recover abandoned journeys, drive repeat purchases, and keep your brand engaged with customers beyond the first sale.
Content Marketing
We create search-driven and conversion-focused content, including buying guides and product comparisons, that supports both SEO and purchase decisions.
Retention & Loyalty Strategy
We build post-purchase journeys, loyalty programmes, and re-engagement campaigns to increase repeat purchases and improve long-term customer value.
Our Process for Growing E-commerce Revenue
Free Audit & Revenue Discovery Call
We audit your store, campaigns, SEO, and analytics, identifying gaps and outlining opportunities to improve revenue and overall performance.
Full-Funnel Growth Strategy
We create a tailored strategy based on your model, margins, and goals, ensuring every channel supports measurable e-commerce growth.
Implementation & Launch
We execute campaigns, SEO, CRO, and automation efficiently, ensuring everything is aligned and approved while your team focuses on operations.
Monthly Revenue Reporting & Optimisation
We track revenue, ROAS, CAC, and conversions, continuously optimising campaigns and providing actionable insights to improve performance each month.
Why E-commerce Brands Choose Aquaria Digital
Most marketing agencies optimise for the metrics that are easy to report, traffic, ROAS, and open rates. Our Digital Marketing for E-commerce focuses on what actually drives profit: blended CAC relative to LTV, net revenue after returns, email revenue share, repeat purchase rate, and payback period on acquisition spend.
We build e-commerce marketing programmes around metrics that connect to real profitability, not surface-level performance. And we strengthen owned channels alongside paid, because sustainable brands are not dependent on their next ad campaign.
| What We Offer | Most Generic Agencies |
|---|---|
| ✓ E-commerce strategy tailored to your business model, margins, and LTV | Generic strategies without understanding unit economics |
| ✓ Focus on blended CAC, LTV, email share, and repeat purchases, not just ROAS | ROAS and traffic treated as growth, not profitability |
| ✓ Full-funnel approach across paid, owned, and organic channels | Siloed channels with no cross-channel coordination |
| ✓ CRO integrated to maximise value from existing traffic | Focus only on acquisition, not post-click performance |
| ✓ Transparent reporting directly in your analytics tools | Opaque reporting that hides actual performance drivers |
What E-commerce Brands Are Saying About Us
"We were spending $40k a month on Meta, and our ROAS had dropped from 3.8x to 1.9x over eight months. Aquaria Digital audited our full funnel, rebuilt our campaign structure, and launched a proper email programme alongside paid as part of their Digital Marketing for E-commerce approach. Within four months, our blended ROAS was back above 3.2x, and our email now accounts for 34% of monthly revenue."
"Our abandoned cart rate was 74%, and we had a basic one-email recovery sequence doing almost nothing. Aquaria built us a three-step cart recovery flow with SMS, rebuilt our product page layout based on a conversion audit, and added a post-purchase upsell flow. Revenue from these automations alone covered their fees in the first 30 days."
"We had almost no organic search presence; all our traffic came from paid. Aquaria Digital built out our SEO from scratch over 12 months as part of a Digital Marketing for E-commerce strategy. We now get 38% of our revenue from organic search, and our total CAC has dropped significantly because we are not buying every click. That channel resilience has been transformational."
"We launched a new product line and needed to reach a new demographic without alienating our existing customer base. The creator and influencer campaign Aquaria built for us hit our target ROAS, introduced us to 200k new social accounts, and generated a customer cohort that has since become our highest-LTV segment."
"Our Google Shopping campaigns were running on autopilot with no feed optimisation and broad bidding strategies. Aquaria Digital rebuilt everything: feed attributes, campaign structure, and margin-based bidding. Our Shopping ROAS went from 2.1x to 4.7x in three months on the same budget. Pure efficiency gain."
"We had 60,000 people on our email list and were sending one promotional blast a month. Aquaria Digital built us a complete lifecycle programme, welcome, post-purchase, VIP, win-back, and a proper campaign cadence. Email went from 8% of revenue to 41% of revenue in seven months. We could not believe what we had been leaving on the table."
